Every blogger or affiliate marketer wants to create a website or a blog that will go viral. The question foremost on everyone’s mind is “how do I create content that is shared and viewed a million times over?” Viral content can lead to many new opportunities and professional breaks. So, in this guide, we will discuss some easy and not so easy ways to create engaging blog content that goes viral.
1. Provide useful information
An important reason why people share stories is that they find the content useful and informative. For example, if you blog about your city, you can tell people best places to eat, restaurants that serve certain kind of food or even places that are affordable. You can even give information about coupons, deals and sales etc. So, make sure you create posts that inform and educate people.
2. Stir up some emotions
This is another easy way to create viral content. For example, if you review a restaurant, you can tell the reasons why you were extremely satisfied or dissatisfied with it. You can also give word of mouth opinions and referrals about products or services. People tend to share emotionally charged content to reduce dissonance, deepen social connections and make sense of their experiences. You can even think about negative or positive content- negative being something that makes people sad or angry since both emotions get people to react.
3. Write guest posts
It is no secret that to get more audiences you need a bigger platform. You can try and do some Guest posting on high PR pages. High PR pages are the ones that have top ranking in the search engines. If you can find ways to write to these websites requesting for guest posting, you could get your website or blog to reach a wider audience. You can leverage these platforms, especially when you are just starting out. This is one of the proven, though not the easy ways to write posts that go viral.
4. Connect with readers
Connecting with readers is an essential way of writing viral content. For this you need to understand your audience well. Find out what the readers are searching for. If needed, survey the market to understand what information they are searching about. Here are some more ways in which you can connect with your readers:
- Create posts that are valuable to your readers. Give readers something that they desire.
- Create longer posts-1000 to 2500 words or longer since these are shared and provide real value to users.
- Tell inspiring stories
- Take a stand-give a voice to a debate (without overdoing things-you do not want to alienate people).
- Give solutions that help lessen the audience’s pain points
- Evoke emotions.
There is no magic formula here so you need to experiment as to what works and does not work. Keep trying out new things that can help make your content awesome.
5. Write more often and more efficiently
Content is King- so the more often you write and post, the greater will be the visibility of your blog. Practice writing efficiently so you are faster but, at the same time, there should be no compromise on quality. The more you blog, the better you will get at it.
6. Write catchy headlines
The right title or headlines of your posts ensure that readers click on them. Here are some catchy title ideas you can use. You can draft 5-6 titles and then choose one. Analyze what does and doesn’t work for you.
7. Use blog promotion tools
This is one of the easy ways to write posts that go viral. You must use blog promotion tools to promote your posts. You can add a social plugin which users can use to promote the posts on your behalf on social media. Create a Facebook page for the posts so you promote new articles on this platform. Tweet about the posts too. If you use images, then Instgram and Pinterest are some tools to promote the blogs.
Here are some tips for using social promotion:
- Make sure the social sharing buttons are prominent –avoid flashy buttons
- Make sharing easy and non distracting for your readers
- Ask your readers nicely to share the posts.
- Use attractive pinnable images on the posts.
8. Re-post old content
Re-post old content on Facebook with a new photograph to get attention of new readers back to it. Post at a time when your audience is awake and online. Make sure you take into account different time-zones as well. Facebook posts are best made at 9 am-12 pm- 3 pm and 7 pm. Weekend posting is also important since people tend to be online most on those days.
9. Add visuals
Apart from images, add videos, charts and infographs. These tend to get more emotional response than plain text and are some easy ways to viral content.
Note that these 9 easy ways to create viral content won’t work all the time. Try out new things and, like we said before, do not hesitate to experiment. That being said, the above 9 ways have been used by hundreds of bloggers with great results. So go on and try them out-who knows your next post might be read by millions of people!