Email marketing is a great way of attracting new contacts and taking your marketing efforts to a new level. However, many business owners find it difficult to get people to sign up. That is why we have put together this brief guide so you can grow your email lists and take your email marketing to the next level.
1. Keep a sign up form
This is the simplest way to get people to give you their email. You can have a sign up form in numerous places including feedback surveys, newsletter sign up and so on. Place the form in an accessible area at your office/reception/store or on your website. You especially need to do this in order to collect email addresses at events.
2. Show them the benefits
People usually part with their contact details and email addresses only when they are sure there is something of value to them. Tell them what your newsletters can offer them and they will be more than willing to sign up. This is especially needed to collect email addresses at events.
3. Ask them face to face
Train your employees to do so as well. Ask your buyers/customers to give you their email id and chances are most will oblige. You can even get them to give their address when you talk to them on the phone.
4. Do not ignore your existing database
Often in our bid to capture email addresses from websites, we ignore existing addresses that are already likely to be present I our database. Your personal network may be the best place to grow! Go out and talk about your brand to family and friends. Call your mom!
5. Get their visiting cards
A simplest strategy to get email addresses for email marketing for free is to place a bowl at your next event/or office and ask visitors/customers to drop in their visiting cards. However, let them know they would be getting emails/newsletters from you.
6. Use email capture best practices
In order to capture email addresses from website for free, use the following email capture best practices:
- Optimize your opt-in pages
- Create a stellar welcome email
- Offer multiple opportunities for people to sign up-on different pages of the website
- Develop great content
7. Optimize your sign in forms
The most important way to capture email addresses from your website is to have a simple sign in form. Do not ask for too many things. Keep it simple so people do not have to spend too much time on it. Do not forget to thank the people who sign up.
8. Offer incentives
Many shopping/retail websites offer incentives (20% discount, or first order free shipping etc) to shoppers for providing email addresses. You can also offer free pizza or drinks at publicity events and ask for email addresses.
10. Keep a blog
A blog is a great way of bringing audiences to your website and capture email addresses for free. Have good content so people feel like coming for more. Keep a sign up form on the blog page too. You can also comment on other similar blog-posts and join a community of similar bloggers where you can promote your sign-in pages.
11. Use social media
Add an easy to use sign-up form on your Facebook page and yes, also use Twitter with simple messages once a week like “Excited about new products/services this winter-sign up and get access by joining our email list”! You can also add a new cover photo to your Facebook page with “Join our email list below for great offers!” Talk about your email lists in YouTube videos and tell people where to sign up. You can also join LinkedIn, and when appropriate, ask people to join your email lists. Google Plus communities are also a great place to promote yourself. Vine, Foursquare, and Pinterest are some other great forums.
12. Collect emails at the online payment forms
At the checkout page when people are making purchase, add a sign in form for email. People usually willingly give out their address here. Make sure to state that they will receive email updates and newsletters from you.
13. Add forward-to-friend incentives
There are many ways to grow your email lists for marketing-adding social share buttons to the emails and asking users to forward the mails to friends while offering incentives. You can also add some charitable cause to the email-like a pet adoption drive or awareness campaigns which people are more than willing to share.
14. Use email collector app
There is an email collector app which lets you collect leads for free.
If you have the budget for it, go for advertising. TV, Radio, newspaper, craigslist, flyers in apartments and shops, YouTube ads are some great places to advertise.