If you do not already have a Facebook business page, it is high time you create one. Facebook for business is perfect for spreading the word about your products and/or services. It can help business owners connect and engage with current and potential customers, let you share your webinars, blogs or videos about your products and also help create a community of users around your business. Here are some easy ways to get more likes for Facebook business page:
1. Focus on what you post
No matter what your business may be about, you must use photos and videos to make the page more engaging. On an average, such posts get 54% more engagement than textual posts. Videos and photos about your products/services are more likely to get comments and click-through. Focus on smart branding by creating fresh content every day. But what really works is giving your page a human touch in order to cultivate engagement through a two-way dialog (more about this below). Your content should also encourage fan to fan conversions through consistent calls to action.
2. Keep the posts short
Posts having 80 characters or less are considered more engaging than longer posts. So keep it simple, keep it short and remember that less is more when it comes to posting on Facebook business page.
3. Ask a question
To generate buzz about your product consider asking a question. It can even be controversial so as to stir up a debate. This is the easiest way to get more likes, comments and even shares for your Facebook business posts.
4. Consider posting at peak activity times
In the United States, Facebook gets more engagement from users at 3 pm EST. There are also considerable spikes in usage between 11 am to 8 pm on weekdays. It is also a good idea to schedule some posts for weekends and midweek on Wednesday because user engagement is higher then.
5. Post 1-2 times a day and at least 4 times a week
Instead of posting just once per day, post at least 3 times a day. This will help your page get more viewers. It also pays to post several times a week- Wednesdays and Weekends being the crucial days. Doing so can help you increase your user engagement by as much as 71%.
6. Share viral content
It is not just your own posts or links back to your blogs that help increase interaction. Consider sharing viral though relevant content, as it is more likely to get tags, likes and shares. People actually remember your page when you share good stuff-so go ahead share things you like and that will increase your social engagement as well.
7. Analyze and tweak
Just because something works for some other pages does not mean it will work for yours. View the Facebook insights and tweak your posting periods to see what is helping.
8. Run contests and sweepstakes
Contests and lucky draw sweepstakes can increase user engagement as people are likely to share them and participate in them. You can also ask users to post photos of them with your product /or videos reviewing your service. There are many apps that can let you run sweepstakes while following FB rules. Video contests are great too as they encourage sharing especially if you add a voting feature.
9. Include links to your Facebook page everywhere
The easiest way to get more likes is to include the link to your Facebook page on your business cards, in your email newsletters and pretty much everywhere else you can.
10. Respond to comments
You need to have someone who can dedicate the time to this project. Users love fast response, so if someone sends you a message on Facebook, it will help if you can get back as quickly as possible. Even if someone leaves a negative feedback or review, it is vital that you respond to it. Make sure you appreciate positive comments by liking them or messaging the poster of how much they mean to you. In short: be deliberate and manage expectations.
11. Promote posts
You can also consider promoting popular posts from time to time. This will help widen the reach of that post and in no time your likes will also increase.
12. Run ads
Facebook ads can help you reach a wider, more targeted set of audiences who would be more willing to buy your products/services. This is another easy way of getting more Facebook likes for your business page.
When using Facebook marketing for your business, you will have to take many decisions. Important ones include whether or not to use existing resources or go for outsourcing them for the job. You must also identify your FB admin team and regularly monitor, measure and track your ROI.