As a business owner, you want it all-the lifestyle, those vacations abroad every six months and bottles of expensive liquor lined up against the wall. Motivational speakers tell you anything is possible. But when it actually comes to closing the deal- life happens. There seems to be no easy way to double sales. You certainly cannot double them with the conventional approach. So how do you do it? Here are some tips and ideas:
1. Build up a database
Economic downturn, lack of funding or lack of education is not why businesses fail. By now you know that referrals are the best way to get those numbers up. It is also much easier to convince an old customer to sign up with you again than convincing a new customer to buy from you for the first time. So remember-past customers are Goldmine.
2. Grow your lists
It doesn’t matter if your existing list has 100 customers in it or 100,000. To double sales, you must continue getting new customers on the lists. Statistics show that 1-3% of lists convert. So it is a simple fact that if you want to grow your sales, you need to grow your database first.
3. Follow up
Businesses which implement a cold calling and follow up strategy in the right manner are more likely to succeed. So, the easiest way to double those sales is to have a follow up plan in place.
4. Get on social media
Nearly 84% of your customers are on social media. So if you aren’t, it is time you get there too. Social sharing is all about getting where your customers are. It also helps in branding and increases your reach.
5. Have a killer sales pitch
You have just 10 seconds to make a killer impression. “I am part of a platform that networks small businesses together and our intention is to bridge the gap between our clients and their customers to help them increase their business tenfold!” To have a sales pitch you have to know yourself and your business in and out. Additionally, you must love what you do. People who manipulate others or over sell tend to eventually get so miserable that they cannot sell ever again. Come up with a killer sales pitch and practice it on friends! Remember: selling isn’t icky or pushy. Selling should be viewed as an exchange of finances for a product or service.Selling is all about communication-so when you go to sell- think that you are going to help your customers.
6. Manage your finances
Why do small businesses fail? The main reason is that they do not do their math right. No matter what business you are in and no matter what stage you are at-set your financial goals correctly. Set a financial plan in place first and invest in the right tools.
7. Explain to your customers the difference your service/product can make
Many sales people focus on how their business works but your potential clients are not concerned with that. They are only concerned with how your product/service will change their lives, their weight, their business and so on. So get clear on how your product/service stands apart compared to that of your competitors.
8. Dress the part
You have to look authentic; you have to look the part of a respectable professional you are and the millionaire you are becoming. You need to take your appearance seriously else people are not going to take you seriously. Want to double up your sales? Then get clear on how to show up both mentally and physically for your customers.
9. Is your sales communication up to the mark?
Each and every communication you do with your customers needs to use sales language and strategy. Make sure your emails, your phone conversations and your sales pages have the right sales language.
10. Go the extra mile for the customers
Are your competitors lacking in any areas? Then make those areas your strong points. This is the only way to set yourself apart from the others. If others are doing only 50%, you make sure to do 100%. Want to double your sales- do things your competition is lacking in, exceptionally well.
11. Be trustworthy
Statistics have shown that the number one reason why people do not buy from you again has nothing to do with money but everything to do with trust. So sow the seeds of trust in the minds of the customers. The best ways to do so is to do things consistently. SO whether you are having a blog or updating your social media-do it regularly. And also make sure to guarantee what your product/service has promised to do, without any chance of failure.
Start implementing these 11 ways to double up your sales.